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Among the new food trends, the most popular one in the recent years is the food-to-go trend, also known as ‘grab and go’.
This is a new concept for offering take-away food, to be consumed both on the spot and on the move.
Especially in Northern Europe, Anglo-Saxon countries, and in North America, the food offer throughout this innovative system is reaching ever-increasing percentages of consumers (according to some industry statistical studies, about 28% of the population has a “grab and go” breakfast and 70% the lunch in the United Kingdom) at any time of the day.
Pastorfrigor Group, always paying attention to market demand and being sensitive to innovation, was bound to be at the forefront in approaching this new trend.